Regular communication and working in partnership with other organisations, pet owners and animal health professionals is essential in achieving our mission. With good teamwork we aim to communicate via social media, our website and by face to face interactions with pet owners and animal health professionals.
We respect the feelings of pet owners and provide trustworthy information that we communicate in an honest and open way. We aim to promote ethical research to ensure the information we share is accurate and up to date.
By sharing information within the pet community, we can help to empower both pet owners and animal health professionals, and by sharing success stories inspire them to remain optimistic rather than assuming a cancer diagnosis equals a death sentence.