Our Vision
Our Vision is a world where pet owners and vets have access to reliable, up to date information so that an early and accurate cancer diagnosis can be made, effective treatments considered, and a realistic prognosis given.
Our Mission
Our Mission is to fulfil our vision by making sure that a cancer diagnosis carries with it the possibility of living with one of the most manageable of all the chronic diseases. We achieve our mission through our aims of education, research and treatment.
Our Goals
Our goals are to support owners dealing with cancer in their pets throughout the whole journey and to equip veterinary professionals to ensure they can provide optimum support to patients and their owners through the Cancer Alert Practice (CAP) scheme.
Our Values
Regular communication and working in partnership with other organisations, pet owners and animal health professionals is essential in achieving our mission. With good teamwork we aim to communicate via social media, our website and by face to face interactions with pet owners and animal health professionals.
We respect the feelings of pet owners and provide trustworthy information that we communicate in an honest and open way. We aim to promote ethical research to ensure the information we share is accurate and up to date.
By sharing information within the pet community, we can help to empower both pet owners and animal health professionals, and by sharing success stories inspire them to remain optimistic rather than assuming a cancer diagnosis equals a death sentence.
